Established in 1955 from humble beginnings.

Our story begins with our grandfather, Yusuf. Known by his peers to be hardworking, caring, charismatic, and charitable.

It is from his hand-built foundation that HSY stands on today.

From Yusuf came our father who was given the nickname Saab from a young age, following in our grandfather’s footsteps our father to this day is just as hardworking and generous in his ways which is why we believe we were able to keep the brand going thus far.

Although there were times of hardships since the conception of HSY years ago, through pure perseverance, we were able to keep our familial brand on board and continue to grow it beyond the scope of our hometown where the initial seed was sprouted.

In the present day two brothers, Humzah and Hunnan have taken the mantle as the 3rd generation of HSY.

With a new-age vision along with a foundation of a heritage brand, we will strive to continue to uphold the vision of our predecessors whilst continuing to move forward with a progressive vision of the future.

That is HSY, and the story behind our name and origin, welcome.

– Humzah/Hunnan – Saab – Yusuf